Scenario: you want search visitors to buy directly
Use a product page as the landing page
The page should target one buyer intent, explain the result, show what is included, and offer a direct checkout button.
Use guide pages to catch earlier-stage searches
Guides should answer comparison and setup questions, then move the reader to a relevant product page.
Problem: pure static sites cannot securely protect paid files
Static files can be copied if the URL is public
A public ZIP link can be shared after one purchase. Payment verification requires a serverless function or edge worker with a secret key.
Keep the site static, but make checkout/download dynamic
The recommended compromise is static HTML on Vercel plus a Cloudflare Worker for Stripe Checkout and private R2 download delivery.
Action: use the two-route checkout system
Route 1: /api/checkout creates a Stripe Checkout Session
The customer clicks Buy, the Worker creates a session with the product slug in metadata, and Stripe hosts the payment page.
Route 2: /api/success verifies payment and serves the download
After payment, Stripe redirects to the Worker with the Checkout Session ID. The Worker checks payment status before returning the file from R2.